Pizza Marketplace Highlights Timber’s Accelerated Growth & Operational Momentum
The momentum behind Timber Pizza Co. is reaching a whole new level. Pizza Marketplace recently published a feature covering our second-half 2026 growth acceleration, spotlighting new location announcements across Georgia and Virginia alongside our latest operational innovations.
Mid-Atlantic Expansion & Georgia Market Entry
The brand's regional footprint is expanding rapidly with high-performing locations and strategic market entries:
Georgia Entry: Alpharetta and Cumming are officially underway for late 2026 / early 2027 openings, with active interest in expanding further throughout the greater Atlanta area.
Virginia Footprint: Demand generated by our mobile wood-fired ovens has paved the way for a storefront opening in Richmond in Fall 2026, with an Alexandria site in lease negotiations for Q2 2027. These join active development across Northern Virginia, Charlottesville, and Hampton Roads.
Tech-Enabled Ops: Protecting COGS & Labor
Behind the growth is an aggressive focus on unit profitability. In the first half of 2026, corporate initiatives focused heavily on back-of-house inventory management tools engineered to help franchise partners control Cost of Goods Sold (COGS) and optimize labor.
This relentless focus on operational excellence earned Timber Pizza Co. a spot on Pizza Marketplace’s 2026 Top 100 Movers & Shakers list. To keep guest counts climbing, the brand is also gearing up to roll out a brand-new loyalty program and frictionless ordering system later this year.
High Quality at an Approachable Price
As CEO Luke Watson shared, regulars are coming back more frequently because Timber delivers a premium wood-fired product without the high-end price tag. Co-founder Chris Brady emphasized that whether entering a brand-new market like Atlanta or expanding in established hubs, providing a warm, community-driven hangout remains the core foundation of the business.
Comments