Pizza Today Features Timber Pizza Co. on “The Hot Slice” Podcast

From slinging wood-fired pies out of a 1967 Chevy truck to building a multi-unit franchise system, Timber Pizza Co. is officially closing in on 15+ locations. Co-founder and President Chris Brady recently sat down with Pizza Today’s "The Hot Slice" podcast to break down our growth playbook and share how we’re scaling nationwide without losing our signature "90s summer camp" vibe.

Key Takeaways from the Episode

• The 85/15 Formula for Scaling: We keep 85% of our system standardized—like our proprietary scratch-made, 48-hour proof dough—while leaving 15% for local franchise partners to customize with regional craft beers, local decor, and neighborhood partnerships.

  
  

• Culture-First Operations: By utilizing tip-pooling and paying well above the tipped minimum wage, Timber locations boast an astounding 5 to 6-year average employee tenure. Taking care of the team directly drives consistency and protects unit profitability.

  
  

• Selective, Intentional Growth: We aren't selling territories to the highest bidder. Chris emphasizes that finding culture-first operators with genuine integrity and strong operational plans matters far more than just a clearing check.

Scaling the Right Way Across the Southeast

As Timber targets 5 to 6 new location openings this year across the Mid-Atlantic and Southeast, our focus remains on giving our franchise partners hands-on, founder-led support every step of the way.

Whether you're interested in our unique hybrid pie—combining New York crunch with Neapolitan wood-fired chew—or want a masterclass in modern restaurant culture, this conversation is packed with actionable insights for prospective owners.

[👉 Listen to the full episode on Pizza Today]