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Coach's Corner
Learnings and Leadership from the front lines of franchise development
Welcome to Coach’s Corner.
Whether it’s a 20-second timeout or a full reset, this is a space to step back, draw things up, and share lessons from the front lines — on business, life, and of course, sports.


Pizza Marketplace Highlights Timber’s Accelerated Growth & Operational Momentum
The momentum behind Timber Pizza Co. is reaching a whole new level. Pizza Marketplace recently published a feature covering our second-half 2026 growth acceleration, spotlighting new location announcements across Georgia and Virginia alongside our latest operational innovations. Mid-Atlantic Expansion & Georgia Market Entry The brand's regional footprint is expanding rapidly with high-performing locations and strategic market entries: Georgia Entry: Alpharetta and Cumming are


Washington Business Journal Profiles Timber CEO Luke Watson’s 50-Unit Vision
The Washington Business Journal recently featured Timber Pizza Co. CEO Luke Watson in a profile detailing the brand’s ambitious expansion strategy: scaling the D.C.-born concept to up to 50 locations over the next three years. Scaling Corporate Excellence into Franchising The feature spotlights how Watson’s background in corporate hospitality leadership (including his background at Marriott) is providing the institutional foundation needed to turn a beloved local brand into a


Restaurant Technology Guys Highlight Timber’s Evolution: "From Food Truck to Franchise"
How do you take a vintage 1967 Chevy truck and turn it into a multi-state franchise engine? Co-founder Chris Brady recently joined the Restaurant Technology Guys Podcast (Ep. 332) to break down Timber Pizza Co.’s story—from bootstrapping a mobile wood-fired oven to scaling a high-growth restaurant model. Low-Overhead Testing & "Neapolitan-ish" Innovation The episode dives into how Chris and co-founder Andrew Dana tested the waters before making major capital investments. Star


International Franchise Association Highlights Timber’s Georgia Expansion & Industry Recognition
The International Franchise Association (IFA) recently featured Timber Pizza Co. following two major brand milestones: our new multi-unit franchise development agreement in the Atlanta metro area and our official selection to Pizza Marketplace’s 2026 Top 100 Movers & Shakers list. Anchoring the Southeast Footprint This agreement marks our official entry into Georgia, bringing two new locations to high-growth suburban hubs in Alpharetta and Cumming. With the first spot slated


Timber Pizza Co. Founder Chris Brady Featured on "The Franchise Show"
From leaving corporate sales in 2014 to scaling a nationally acclaimed pizza brand, Timber Pizza Co. co-founder Chris Brady recently went live on The Franchise Show to share the brand’s founder story. Joined by 30-year franchising veteran and pizza aficionado Joe Caruso (Franchise Info), Chris broke down how a single wood-fired trailer and a dream evolved into a fast-growing franchise system. From Cubicle Escapism to National Acclaim The feature pulls back the curtain on how


Pizza Today Features Timber Pizza Co. on “The Hot Slice” Podcast
From slinging wood-fired pies out of a 1967 Chevy truck to building a multi-unit franchise system, Timber Pizza Co. is officially closing in on 15+ locations. Co-founder and President Chris Brady recently sat down with Pizza Today’s "The Hot Slice" podcast to break down our growth playbook and share how we’re scaling nationwide without losing our signature "90s summer camp" vibe. Key Takeaways from the Episode The 85/15 Formula for Scaling: We keep 85% of our system standardi


QSR Magazine Names Timber Pizza Co. "One to Watch"
The restaurant industry is officially taking notice of the Timber wave. QSR Magazine recently featured Timber Pizza Co. in a national brand profile, naming us a premier concept "One to Watch" as we track toward an impressive $14.5 to $15 million in total sales for 2026. The 85/15 Operational Framework The feature highlights our unique approach to scaling a franchise without losing our authentic, old-school soul. Co-founder Chris Brady breaks down our signature 85/15 model: 85


Eye on Annapolis Highlights Timber’s Dual Momentum: Local Wins & Regional Growth
The local press is buzzing about the "Timber Wave." Eye on Annapolis recently featured Timber Pizza Co. in a brand profile highlighting our powerful dual momentum: locking in major local awards while simultaneously fueling our multi-unit expansion down south. Local Domination Meets Regional Ambition The feature showcases exactly how well the Timber model translates across completely different markets. While our brand prepares to bring the fire to the Atlanta metro area (inclu


QSR Magazine Reports: Timber Pizza Co. Heading to Atlanta Metro Area
Timber Pizza Co., the award-winning, neighborhood-oriented pizza brand, has signed a new franchise development deal to bring its signature pies to the Atlanta metro area. The agreement includes plans for two locations, officially marking the brand’s entry into the Georgia market as it continues its strategic expansion across the Southeast. The first location is slated for late 2026 or early 2027, with a second unit to follow. Development for this agreement covers the Alpharet


Restaurant Business Magazine Names Timber Pizza Co. a "Buzzworthy" Emerging Brand
In an economic climate where consumers are watching every dollar, Restaurant Business Magazine recently featured Timber Pizza Co. in a deep-dive profile, highlighting why our approachable, community-centered pizza franchise model is winning the fast-casual landscape. Journalist Lisa Jennings spotlighted our unique ability to elevate the classic family pizza night while keeping it completely accessible to the everyday consumer. The Recipe for High-Volume Success What makes Tim
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